![]() ![]() Mary Nickerson, national marketing manager for advanced-technology vehicles at Toyota Motor Sales USA in Torrance, said she welcomed the Prius token because of Monopoly’s status as a game that children and adults often play together. The Here and Now edition will cost about $30, Blecher said, compared with $12 to $20 for the original edition. Monopoly is considered the most popular board game ever, with more than 250 million copies sold. But the themed editions are sold only in limited quantities, Blecher said. For example, the Red Sox edition had tokens shaped like tiny baseball caps. The three new unbranded tokens are: a jet, in place of the battleship a Labradoodle, in place of the Scottish terrier and a laptop computer, which does not directly replace an original token.īlecher said Hasbro sought out the five companies whose products were used because they will help the new version offer “a representation of America in the 21st century.”įor many ears, Hasbro has sold special themed versions of Monopoly with the boards, tokens and other contents changed to salute films like “Star Wars,” TV series like “The Simpsons” and sports teams like the Boston Red Sox. “We thought, let’s try to get iconography that’s much more relevant to people today.” “So much of American pop culture today is represented by products that people use every day,” Mark Blecher, senior vice president for marketing at the Hasbro Games unit of Hasbro, said in a telephone interview Monday. The four railroads on the Monopoly board – B&O, Pennsylvania, Reading and Short Line – will be supplanted by the country’s four busiest airports: Atlanta Hartsfield-Jackson, New York’s Kennedy, Los Angeles and Chicago’s O’Hare.Īnd the properties of Atlantic City that compose the game board will make way for real estate from Boston to Hollywood. The branded tokens are part of a reinvention of Monopoly that Hasbro executives hope will offer consumers modernized references to which they can better relate than the elements of the game that date to the Great Depression.įor instance, rather than collecting $200 each time a player passes Go, in the new edition the player collects $2 million. The 11 tokens in the classic version – including the battleship, cannon, iron, shoe, thimble and top hat – will remain unchanged. Hasbro, the maker of Monopoly, says toy stores, discount stores and other retail outlets will continue to sell the original edition of the game, based on the classic version brought out by Parker Brothers in 1935, alongside the new edition. Those who consider playing games too serious to be commercialized need not fret. Five of the eight tokens in the new Monopoly Here and Now edition will be branded, offering players the chance to be represented by miniature versions of a Toyota Prius hybrid car, an order of McDonald’s French fries, a New Balance running shoe, a cup of Starbucks coffee or a Motorola Razr cell phone. This "scandal" eventually resulted in 51 indictments.The familiar tokens from the Monopoly board game are getting a modern – and, some might say, mercenary – makeover.Īn updated edition of the venerable game, scheduled to be introduced today, will include tokens styled after name-brand products. Employees of Simon Marketing had used proxies to win prizes by setting aside some of the more valuable and rare pieces. There was a certain amount of controversy associated with the McDonalds Monopoly sweepstakes game in 2001 when evidence suggested that the company (Simon Marketing) which was administering the game on behalf of McDonalds was in fact cheating. The rarest Monopoly pieces in the McDonalds Monopoly game include: The grand prize is the combination of Boardwalk and Park Place. Most of the time the winnings are limited to something like french fries or a soda, but the color coded McDonalds Monopoly game pieces can be matched and then redeemed for more valuable prizes, like video games. The McDonalds Monopoly game imitates the boardgame by offering tokens with menu items that correspond to traditional property spaces on a Monopoly board. ![]() McDonalds Monopoly is one of the most popular sweepstakes in the history of the USA. ![]()
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